I love the new design direction.
Instapaper’s last significant website redesign was in 2009, and even that design was horrible by most reasonable standards. The web interface was always the most embarrassing part of Instapaper to me, but I had neither the talent nor the motivation to improve it meaningfully.
Betaworks has only owned Instapaper for a few months so far, and they’ve already hired a staff, moved the entire infrastructure to AWS, improved support, rewritten much of the back end, and overhauled the website design.
And check out the “Coming up next” section of that post:
New versions of the Instapaper iOS and Android apps, … mobile web interface, browser extensions and add-ons for the major web browsers, improved subscription and customer support infrastructure, new social integrations, RSS support…
This is why I sold it: this is way better than anything I could have done for Instapaper in a few months. (Hell, it would take me years to do some of this. Badly.)