I never knew how I was supposed to be doing this, so I finally just looked it up.
- An iBook is an old white PowerPC laptop.
- The reading app is iBooks.
- The online store in the reading app is the iBookstore.
- The books available on the iBookstore are just called books.
- The new format created by iBooks Author is a Multi-Touch book or simply iBooks format. It uses the
“iBook” is only used to refer to the old laptop, never anything related to the bookstore or reading app, presumably to protect the old laptop’s trademark.
- The ad platform is iAd or the iAd Network.
- The ads on it are ads, possibly clarified as ads on the iAd Network.
It’s apparently never correct to say “iAds”, although I’m sure nobody would complain if you were referring to them generally that way, such as “I’m tired of seeing iAds in all of my apps.” But iAd is more appropriate when discussing the network itself.
Now I know.