The L.A. Times reports:
Under a new deal between the two companies, Netflix users won’t just have to wait 56 days to rent Warner Bros. movies on DVD. They’ll have to wait 28 days to add the movies to their queues.
This just reeks of greedy desperation to attempt to boost DVD sales. Unfortunately for Warner Brothers, it won’t work.
If I’m adding a movie to my Netflix queue, I’ve already decided not to buy the DVD. I’m adding it because it looks mildly interesting and I’d like to watch it sometime. If I can’t add it to Netflix, I’ll just forget about it and probably never see it.
Maybe the studios’ problem isn’t that people can rent movies. Maybe there are just fewer people motivated to buy and keep their own copies of the studios’ decreasingly interesting movies on plastic discs of hostility.
Read Matt Drance’s post on this, too.